Rebellious PR is a boutique public relations agency in PDX and LA amplifying stories of diverse companies. We have deep roots in the consumer tech and lifestyle spaces, and we love to work with defiant founders who make their own lanes to create revolutionary work.
Are you rebellious?
Rebellious PR was founded by Evie Smith Hatmaker in early 2016, with the notion that there was a better way to do PR. Our goal is to produce the best work possible by careful client selection and management. Rebellious doesn’t say yes to everyone and that’s by design. We look at our clients as partners, especially in creating their stories and being their arms and legs to the media.
Our team comes to the table with a diverse background to give you raw ideas, fresh insights, and radical perspectives. Our unique and focused experiences results in creative and effective PR strategy and campaigns for each company we work with.
We’re looking for fellow collaborators, freethinkers, and well… rebels. Let’s be Rebellious, together.
Follow our socials to see client coverage, team activities, work in action, and more!
Follow our podcast for industry news, sassy opinions, best and worst practices, and more!
Turning Lemons into…really juicy international lemonade:
Up and coming sex tech company Lora DiCarlo was ecstatic when they learned they had won a CES Innovations Award (under our recommendation and guidance in applying). A few weeks into planning we were devastated to learn that the CTA was rescinding the award citing the product was “indecent and immoral”.
As soon as we received the unfortunate notice, we knew we had a story.
Putting a large structural entity on blast takes chutzpah. This was the perfect storm of publicist/client trust, cultural timing and good planning. We knew what our strategy would be, who to talk to, and what to say.
We refused to give any outlet the exclusive on the story and relied on solid relationships with select press contacts to execute a big first splash on day one of CES. The story quickly became a juggernaut and took over the CES news cycle, effectively putting Lora DiCarlo on the map as an up and coming company. While placing its founder and CEO Lora Haddock at the forefront of a bigger sexism in tech movement.
A week after CES, Lora DiCarlo had seen 132 pieces of coverage, with 3.1 billion online readerships and just shy of 100K social shares from those articles. The sentiment of those pieces has been overwhelmingly positive.
Tap Systems approached Rebellious PR a couple months prior to their long awaited product finally shipping. Rebellious was tasked with casting a wide net to get the most traction possible. Tap had previously worked with other PR firms, so Rebellious had to make sure to keep past relationships in tact while creating news ones. Rebellious targeted the tech press and video bloggers.
For the the initial shipping announcement Rebellious worked with The Verge, Slashgear, Digital Trends, Mashable and more to get the word out. Over the next few months reviews ran on CNET, Techcrunch and Macworld as well as on popular YouTube channels like Linus Tech Tips.
Recently Tap was featured in the Wall Street Journal (twice!)
Rebellious’ founder, Evie has an almost decade long relationship with Stern Pinball. When Stern joined Rebellious growing client roster in 2015, Rebellious immediately lined up a four video exclusive with the AV Club. In addition to getting Stern great press like the Rolling Stone, IGN and Variety for their launches, Rebellious joins Stern onsite a few times a year for tradshoes like Comic-Con International and CES.
For trade shows Rebellious works closely with Stern on behind the scenes details as well as coordinating onsite press meetings and coverage. People have been talking about the resurgence of pinball for years now, Rebellious ensures those conversations keep happening.
Moonstruck is a comic series created by Lumberjanes original writer, Grace Ellis and published by Image Comics. Grace and her team approached Rebellious to get the word out for their new series Moonstruck, a super cute, magical, queer comic. Rebellious worked to identify the best writers for this series at all the top publications.
Coverage for the first issue included Entertainment Weekly, Amy Poehler’s Smart Girls, Autostraddle and The Mary Sue. In the months that followed Rebellious also secured reviews for the series in Teen Vogue and The AV Club.
Social Nature was Rebellious first client. Their CEO, Annalea Krebs wanted to become a regular speaker at industry events like the Natural Products Expo and the Canadian Health Food Association’s conferences. Rebellious worked to create important relationships with conference organizers and were persistent with outreach.
Rebellious was able to build up Annalea’s speaking profile with a series of TV appearances on health food trends. Eventually landing her as a regular panelist and invited speaker at both the EXPO and CHFA events.
We are currently seeking an Account Manager with 2-4 years of agency experience.
An important thing to note is that we practice emotional accountability with each other and our clients. It’s crucial to us that you are an honest person and a hard worker.
Have more questions? Send us an email or give us a call!